China Theme Park Development Summit Held Successfully in Sun Yat-sen University
Last updated : 2015-11-20
Written by: School of Tourism Management
Translated by: Wu Danlei
On November 18th, the China Theme Park Development Summit, jointly hosted by SYSU (Sun Yat-sen University) and HKCTS (China National Travel Service (HK) Group Corporation), was held in Guangzhou, organized by School of Tourism Management and Institute of Tourism Industry in HKCTS. The Summit was on the theme of “The Rational Development of Chinese Theme Parks: Review, Reflection and Prospect”, gathering numerous senior managers, experts and distinguished guests together to review and reflect on the development of Chinese Theme Park in the past decades and raise the prospect for future development.
Vice President Ma Jun and Vice Manager Gong Xiaobing addressed respectively. Both of them highlighted the school-enterprise cooperation and expressed the resolutions to further exchange and cooperation for promoting the rational development from theme parks to tourism industry.
Vice President Ma Jun delivered a speech
Vice Manager Gong Xiaobing delivered a speech
Professor Bao Jigang, the Dean of Graduate School, Dean of School of Tourism Management and President of Education Institute in China Tourist Association spoke on the topic of “The Change of Consumption and the Rational Development of Chinese Theme Parks”. Professor Bao began with introducing the book Research of Theme Parks, written by Professor Liang Zengxian and Professor Gu Shiyun. According to him, Chinese theme parks are confronted with the transformation in consumption from high profit to meager profit.
Professor Bao Jigang spoke on the topic of “The Change of Consumption and the Rational Development of Chinese Theme Parks”
Liu Pingchun, Vice President of China Tourist Association, President of China Tourist Attractions gave speech on the topic of “The Past and Future of Theme Parks”. He pointed out that theme parks have gradually infiltrated society as an integral part of our lives, which are shaped by continuously new products. With distinct spillover effect and margin benefits, theme parks have strong driven force in substantially strengthening regional function.
“Pondering about the Success of Theme Parks” was the title of speech, given by Mr. Tang Jun, Former Vice President of Wanda Culture Industry Group and former Senior Executive Vice President of China Affairs in The Walt Disney Company (TWDC). Mr. Tang analyzed the process of constructing theme parks and resort, in which The Walt Disney Company kept up with consumer demands As a result, it began to expand and promote industry from Studio Entertainment.
While Mr. Miao Zhuang, General Manager of Splendid China (Shenzhen) Development Company, delivered a speech on the topic of “Affecting Factors in the Operation of Theme Parks”. Combing his rich experience, he indicated that the shortage of professionals in business and management was one of the problems in the development of Chinese theme parks, which called for industry norms. Additionally, with a view to the operation of developing of theme parks across the world, only those with compound product system and quality products are in line with the trend of development.
Apart from speeches, there were three rounds of discussion, hosted by Professor Bao Jigang, with President Liu, Mr. Tang and General Manager Miao engaged. Focusing on the topic, “Is Shanghai Disney Land a coming wolf”, all experts agreed that instead of wolves, international brands heading into Chinese market are friends. They can introduce a wealth of experience in management as models, and produce “catfish effect” by dividing the market and contributing to a big regional tourism industry.
The discussion “Is Shanghai Disney Land a coming wolf” hosted by Professor Bao
In the discussion “Development of Theme Parks Industry: Bottleneck, predicament and breakthrough” was joined by Chen Wenjie, Dean of the Institute of Tourism Industry in HKCTS; Professor Dong Guanzhi, Director of Institute of Tourism Development Research Center in Shenzhen Tourism College of Jinan University; Professor Lou Jia jun, Director of East China Normal University; Vice President Xu Cai of CTS (HK) Group Zhuhai Ocean Spring Resort and Senior Excutive Vice President Wang Gang of Shenzhen OCT Co., Ltd. According to these professional, Chinese Theme Parks are endowed with huge room to improve and feasible solution to tackle bottleneck. As long as we discern consumer demand, root in market and forge unique competence, theme parks has promising future in international expansion.
Discussion “Development of Theme Parks Industry: Bottleneck, predicament and breakthrough” hosted by Dean Chen Wenjie
The last discussion was themed of “Development of Theme Parks Industry: New Technology and New Ways”, hosted by Professor Liang Zengxian of School of Tourism Management in SYSU and engaged by guests from Shenzhen OCT Co., Ltd, Liu Guanhua, General Manager of Happy Valley Division and Gu Shiyun, Director of Information Center; and Yang Yanfeng, Associate Researcher in China Tourism Academy; Cao Shan Chairman of Shenzhen ChuangZhiCheng Technology Co., Ltd.and Ma Jiajun Chairman of Greenpark Interior Design Co., Ltd. Every guests agreed that new Technology and new ways represented by Internet and big data would exert positive influence to theme parks in development, operation, management and tourists-experience improvement.
Discussion “Development of Theme Parks Industry: New Technology and New Ways”, hosted by Professor Liang Zengxian
Gathering elites, experts and senior managers together to dialogue and to spark in the clash of ideas, China Theme Park Development Summit is an integration of industry, education, and research, and a grand meeting presenting the predictable stimulation to Chinese theme parks in new times.